Is psychology too WEIRD? That's what this episode's guest, psychologist Steven J. Heine suggested when he and his colleagues published a paper suggesting that psychology wasn't the study of the human mind, but the study of one kind of human mind, the sort generated by the kinds of brains that happen to be conveniently located near the places where research is usually conducted - North American college undergraduates. They called them the WEIRDest people in the world, short for Western, Education, Industrial, Rich, and Democratic - the kind of people who make up less than 15 percent of the world's population. In this episode, you'll learn why it took so long to figure out it was studying outliers, and what it means for the future of psychology. - Show notes at: www.youarenotsosmart.com - Become a patron at: www.patreon.com/youarenotsosmart SPONSORS • The Great Courses: www.thegreatcoursesplus.com/smart • Squarespace: www.squarespace.com | Offer Code = sosmart