440. Does Advertising Actually Work? (Part 1: TV)

Nov 19, 2020 · 38m 42s
440. Does Advertising Actually Work? (Part 1: TV)
Description
Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story.
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Author Stephen J. Dubner and WNYC Studios
Organization Stephen J. Dubner and WNYC Studios
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