This has been an exceptionally difficult year for advertisers. With shops closed and holidays cancelled, many advertisers saw their revenues drop. Amol Rajan speaks to Annette King, UK boss of Publicis Groupe, the ad giant that includes Saatchi & Saatchi. Even before the pandemic her industry faced enormous structural threats, including the dominance of Facebook and Google in the ad market.

This programme includes clips from the British Airways 'Face' advert (1989) directed by Hugh Hudson, and McDonald's 'McDelivery' advert (2020) directed by Los Perez.

Studio Engineer: John Boland
Producer: Hannah Sander