Saudi Arabia is rolling out the red carpet to filmmakers and foreign companies as it sets out to establish itself as a major player in the entertainment industry. After lifting a 35-year ban on cinemas in 2018, the Kingdom is now luring Hollywood with cash incentives to shoot in the desert, and playing host to a glitzy international film festival. The move is all part of Crown Prince Mohammed Bin Salman's ‘Vision 2030’ - a grand blueprint to rewrite the Kingdom's script, diversify its economy away from oil, and expand its cultural influence though films, gaming and sport, all at the same time seeking to keep an overwhelming young population happy. It is a dramatic transformation with writers, directors and actors now prepared to test boundaries and break taboos on screen. But as Emily Wither finds out Saudi Arabia is still a country where not every story can be told.

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