There are predictions that the future of online shopping is in Conversational commerce.
80 percent of what we do on our mobile phones is on chat apps, so businesses are increasingly targeting these apps, getting direct messages to the recipient to buy products via chat.
It's a common form of shopping for China on WeChat, their Facebook equivalent, but proponents say this C-commerce could pass E-commerce in a decade or two.
First Retail Group managing director Chris Wilkinson told Mike Hosking for generations these days, convenience is the name of the game.
“This is the next one we need to be very much prepared for in terms of our retailers and our hospitality operators.”
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