Food in the metaverse

Mar 31, 2022 · 29m 55s
Food in the metaverse
Description

Imagine a world where going out for dinner virtually - from the comfort of your own sofa - becomes the norm. Whether it sounds appealing or dystopian - there are...

show more
Imagine a world where going out for dinner virtually - from the comfort of your own sofa - becomes the norm. Whether it sounds appealing or dystopian - there are restaurants, chefs and gamers already out there experimenting with food in virtual worlds.

Tamasin Ford speaks to the developer of a ‘foodverse’ that will feature everything from virtual dining and cookbook signing experiences to food-based virtual games and we hear from a large US restaurant chain on why they are playing with their customers in the metaverse. But what does a future of virtual worlds mean for the food industry? Will it be a niche pursuit or an invaluable tool? And could it threaten the existence of restaurants in the real world?

(Picture: person wearing VR headset. Credit: Getty/BBC)

If you would like to get in touch with the show, please email: thefoodchain@bbc.co.uk

Contributors:

Supreet Raju: Co-Founder of OneRare
Tressie Lieberman: Vice President of Digital Marketing at Chipotle
Michelle Evans: Global Lead of Retail and Digital Consumer Insights at Euromonitor International.
show less
Information
Author BBC
Organization BBC
Website -
Tags
-

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search