Global Business: The Violins of Cremona

Oct 15, 2015 · 26m 31s
Global Business: The Violins of Cremona
Description

Cremona in northern Italy is the original home of the Stradivarius violin and now - several centuries later - master craftsmen are still producing hand-made violins and exporting around the...

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Cremona in northern Italy is the original home of the Stradivarius violin and now - several centuries later - master craftsmen are still producing hand-made violins and exporting around the world. But how can such a niche industry survive in the modern world of mass production?
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Author BBC
Organization BBC
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