We are trying to revive our high streets the wrong way, argues Clare Richmond.

Clare has many years' experience in helping to revive the fortunes of high street shops. But she has grown disenchanted with the current expectation that councils, town managers and government hit squads can improve things.

Her own experience has taught her that real and lasting change for the better can only happen when businesses get fully involved and believe they hold their futures in their own hands.

Producer: Giles Edwards.