Facebook, Apple, Google, or Amazon. Dominant companies that today look unassailable. But similar claims were made about MySpace, Tesco, Microsoft, Kodak and Polaroid. However, these companies turned out to be more vulnerable than anyone thought. Evan Davis and guests discuss invulnerability, complacency and hubris in corporations.

Guests:

Sean Percival, entrepreneur and former Vice President for Online Marketing at MySpace
Dr Kamal Munir, Reader in Strategy and Policy at the Judge Business School, University Of Cambridge
Martin Franklin, Head of Global Marketing at Polaroid Originals.