Jerry McTigue engages your audience with glaring examples of the pretentious language and bewildering jargon plaguing businesses today, robbing them of opportunities to communicate powerfully and profitably.Based on his new book, Business Blather: Stop Using Words That Sound Good But Say Nothing!, McTigue, an award-winning copywriter, journalist and author, reveals how ads, websites, LinkedIn profiles, email blasts, and other communications can be expressed in clear, concise, high-impact ways.Support this show http://supporter.acast.com/tobyonathursday. See acast.com/privacy for privacy and opt-out information.