For centuries, Turkish traders have exploited their location on the historic Silk Road between east and west, selling to merchants travelling in both directions. And, as Jim O'Neill reports Turkey's geography remains important to this day as the country becomes an aviation hub, a conduit for gas and oil, and a unique visitor destination. Yet Turkish plans go much further too. So can this ambitious country combine its deep-rooted trading skills with ultra modern technology to develop world-beating manufacturers? Or will its much lauded potential remain just that?