Can we trust the wisdom of the crowd on online review platforms? Evan Davis and guests discuss how businesses can harness this knowledge to their advantage and how they can deal with bad reviews. And how do the platforms that consumers look to for assurance ensure that we're reading the truth? Plus stories of chip shops, splashing in puddles and the mysterious "review farms"...
Guests:
Anoop Joshi, VP Legal and Platform Integrity, Trustpilot
Melissa Norton, Commercial Director, Muddy Puddles
Professor Adrian Palmer, Head of Marketing and Reputation, Henley Business School

Producer: Julie Ball
Editor Hugh Levinson
Sound: Neil Churchill
Production coordinators: Siobhan Reed and Helena Warwick-Cross