Performance coach Owen Eastwood has worked with the likes of the All Blacks, the All Whites and even NATO.
His focus is team culture and what it does to improve performance.
Now, he's working with the British Olympic team in preparation for Tokyo - and recently English football team in preparation for the Euros.
Owen told Mike Hosking while the loss itself was tough enough, seeing members of the team he cares about suffer abuse as a result was even harder.
"People I care about in the team obviously suffering, some of the players went through a bit of an ordeal. The coaches, Gareth Southgate, it's very hard to get so close to a trophy, the country is so desperate for one."
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