How can beauty pageants, a competition steeped in tradition, reinvent itself in the wake of a seismic shift in women’s rights? The #MeToo movement has rocked Hollywood in a way that could not have been imagined a decade ago. It resulted in a new all-female leadership team at Miss America who are busy trying to reform their organisation. But is there really a place for pageants in today’s society? Can a competition known for its glitz and glamour really reinvent its image?