Aleks Krotoski explores the relationships between social media content creators and their audience, asking how does it get complicated when money starts to change hands.

These are often described as para-social relationships. Ones were the audience knows a lot about the content creator and they know next to nothing about the viewers. This can lead to misunderstandings and even behaviours that border on coercive control.

How can this new breed of celebrity navigate this world when what their subscribers are paying for is their own piece of them?

Producer: Peter McManus