How has the world of sport reacted to the invasion of Ukraine - and what does the exclusion of Russian and Belarusian athletes or teams mean for them and for the finances of world sport?

Ashish Sharma speaks to Michael Payne, who was for many years head of the marketing division of the International Olympic Committee.

He also hears from Cheri Bradish, an expert in sports marketing and the Director of the Future of Sport Lab at Ryerson University in Toronto, and Rob Koehler, the Director General of Global Athlete and formerly the World Anti-Doping Agency Director of Education and Deputy Director General.

Plus there's the Ukrainian tennis players Elina Svitolina and Alex Dolgopalov, the Ukrainian high jumper Yaroslava Mahuchikh, and Marius Vizer Jr, General Secretary of the international Teqball federation.


Presenter: Ashish Sharma
Producer: James Wickham

(Image: Ukraine's Yaroslava Mahuchikh in action during the high jump at the 2022 World Athletics Indoor Championships. Credit: Reuters)