To survive and thrive in an uncertain world, our children need to be creative and resilient. But how do you build these things? What does it take to make creativity a life skill and where might such a skill take a child in later life? These are the questions at the heart of an ambitious new project underway in Leicester on behalf of the Arts Council. It's called Talent 25 and will track hundreds of babies and their families from birth to their twenty fifth birthdays. Academics from De Montfort University will chart how various creative activities affect the children's income, well-being and abilities in later life. Lindsey Chapman meets parents and babies from some of Leicester's most diverse and economically challenged areas. They talk about how to play without toys, how to encourage children to amuse themselves creatively and how their parenting has already changed in year one.

Producer: Olive Clancy