The psychological economics of gift giving

Dec 19, 2021 · 9m 7s
The psychological economics of gift giving
Description

Christmas, the most wonderful time of the year – if you have something to sell that is. Every year we waste hundreds of dollars on gifts that aren’t appreciated, but...

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Christmas, the most wonderful time of the year – if you have something to sell that is. Every year we waste hundreds of dollars on gifts that aren’t appreciated, but how can you ensure that the gifts you buy hit the mark every time? We speak to behavioural scientist Professor Francesca Gino to find out more then use our newfound knowledge to exam an old Christmas classic
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Author BBC
Organization BBC
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