The Purple Pound

Jun 24, 2021 · 28m 33s
The Purple Pound
Description

The spending power of disabled people and their families - the so-called purple pound - is valued at £249 billion a year. So is there a competitive business advantage in...

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The spending power of disabled people and their families - the so-called purple pound - is valued at £249 billion a year. So is there a competitive business advantage in designing accessible goods and services? Evan Davis and guests discuss, with examples ranging from haircare products to hotel rooms.

Guests

Sam Latif, Company Accessibility Leader at Proctor and Gamble
Robin Sheppard, Co-Founder and President of Bespoke Hotels
and Gavin Neate, Chief Executive and Founder of Neatebox

Producer: Lesley McAlpine
Sound: Andy Garratt
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Information
Author BBC
Organization BBC
Website -
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