Why do some influencers back bad products?

Aug 1, 2020 · 19m
Why do some influencers back bad products?
Description

If you're on Instagram, you'll have seen influencers promoting all sorts of products - from gadgets to clothes or food. But can you really trust their recommendations? A BBC investigation...

show more
If you're on Instagram, you'll have seen influencers promoting all sorts of products - from gadgets to clothes or food. But can you really trust their recommendations?

A BBC investigation found a number of top influencers pushing products that are fake and poor quality.

There’s no evidence to suggest these social media stars knew they were openly promoting questionable brands and companies. And yet, many customers say the only reason why they bought these products was because influencers suggested they ought to.

So should social media stars be held accountable for the promotional deals they make? We explore the dark underbelly of influencer marketing.

Presenter: Marco Silva
Reporter: Omar Mehtab
Additional production: Osman Iqbal

Picture caption: Stock photo of a social media influencer filming herself.
Picture credit: Getty Images
show less
Information
Author BBC
Organization BBC
Website -
Tags
-

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search