William Lever was a grocer's son who went on to make a fortune selling soap. Lifebuoy, Lux ... and eventually Unilever are just some of his creations. Picking him for Great Lives is Richard Walker, managing director of Iceland. Joining him is Adam Macqueen, author of The King of Sunlight: How William Lever Cleaned up the The World.

The presenter is Matthew Parris, the producer for BBC audio in Bristol is Miles Warde.